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	<title>Discount brand furniture Article</title>
	<link>http://www.discountbrandfurniture.com</link>
	<description>Discount brand furniture Article</description>
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		<title>Building Brand Identity: The Strategy for Success in a Hostile Marketplace by Lynn B. Upshaw, ISBN 047104220X</title>
		<link>http://www.discountbrandfurniture.com/Building_Brand_Identity:_The_Strategy_for_Success_in_a_Hostile_Marketplace_by_Lynn_B._Upshaw%2C_ISBN_047104220X/Article/436543</link>
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		<guid>http://www.discountbrandfurniture.com/Building_Brand_Identity:_The_Strategy_for_Success_in_a_Hostile_Marketplace_by_Lynn_B._Upshaw%2C_ISBN_047104220X/Article/436543</guid>
		<description><![CDATA[Brand identity is the special blend of positioning and personality that gives a product or service its unique character in the mind of the consumer. Drawing on his work with Bank of America, Hunt-Wesson, DHL Worldwide Express, Southwestern Bell Yellow ...]]></description>
		<content:encoded><![CDATA[Brand identity is the special blend of positioning and personality that gives a product or service its unique character in the mind of the consumer. Drawing on his work with Bank of America, Hunt-Wesson, DHL Worldwide Express, Southwestern Bell Yellow Pages, and other high-profile clients, Lynn Upshaw equips you with cutting-edge techniques for building and managing a formidable brand identity in today's cluttered and confusing global marketplace, including how to perform customer analysis and zero in on your markets using the latest individual-oriented targeting strategies; identify brand assets and leverage them to build a stronger, more enduring brand identity; position your product or service using a versatile new approach that is clearly superior to traditional thinking and product positioning; create an irresistible strategic brand personality that will differentiate and elevate your brand above the competition; capitalize on the exciting new branding possibilities provided by state-of-the-art communications platforms, including interactive marketing; and much more.]]></content:encoded>
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		<title>E-Investing: How to Choose and Use a Discount Broker by Rob Carrick, ISBN 0471645206</title>
		<link>http://www.discountbrandfurniture.com/</link>
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		<description><![CDATA[More and more Canadians are turning to discount brokers as a low-cost alternative to having professionals manage their money, making the discount brokerage industry one of the fastest-growing segments of the investment world.  On-line investing is cheap ...]]></description>
		<content:encoded><![CDATA[More and more Canadians are turning to discount brokers as a low-cost alternative to having professionals manage their money, making the discount brokerage industry one of the fastest-growing segments of the investment world. <P> On-line investing is cheap and easy, an dyou can set up an account with most discount brokers with just a few dollars. But thousands of Canadians with accounts at discounters have no idea on how to make them work effectively. "E-Investing How to Choose and Use a Discount Broker </I>is your manual for on-line investing. <ul> <li> Rates the strengths and weaknesses of all the discount brokers in Canada, including cost and service comparisons, and ease of use of discounters' websites. <li> Features a questionnaire to help you decide if a discounter is right for you. <li> Explains how to do business with a discounter, whether it's face-to-face, on the telephone, or via the Internet. <li> Gives step-by-step instructions on how to set up an account and how to get on-line. <li> Walks you through sample trades step-by-step with dialogues and questions to guide you. <li> Lists dozens of websites indispensable to the do-it-yourself investor. <li> Explains how to access tools and resources that allow you to track daily market developments; get quotes, charts, and stock prices; and do research on mutual funds and stocks.]]></content:encoded>
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		<title>The Brand You50: Fifty Ways to Transform Yourself from an Employee Into a Brand That Shouts Distinction, Commitment, and Passion by Tom Peters, ISBN 0375407723</title>
		<link>http://www.discountbrandfurniture.com/The_Brand_You50:_Fifty_Ways_to_Transform_Yourself_from_an_Employee_Into_a_Brand_That_Shouts_Distinction%2C_Commitment%2C_and_Passion_by_Tom_Peters%2C_ISBN_0375407723/Article/681970</link>
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		<category>The+Brand+You50%3A+Fifty+Ways+to+Transform+Yourself+from+an+Employee+Into+a+Brand+That+Shouts+Distinction%2C+Commitment%2C+and+Passion+by+Tom+Peters%2C+ISBN+0375407723</category>
		<guid>http://www.discountbrandfurniture.com/The_Brand_You50:_Fifty_Ways_to_Transform_Yourself_from_an_Employee_Into_a_Brand_That_Shouts_Distinction%2C_Commitment%2C_and_Passion_by_Tom_Peters%2C_ISBN_0375407723/Article/681970</guid>
		<description><![CDATA[Michael Goldhaber, writing in "Wired, said, "If there is nothing very special about your work, no matter how hard you apply yourself you won't get noticed and that increasingly means you won't get paid much either. In times past you could be obscure yet ...]]></description>
		<content:encoded><![CDATA[Michael Goldhaber, writing in "Wired, said, "If there is nothing very special about your work, no matter how hard you apply yourself you won't get noticed and that increasingly means you won't get paid much either. In times past you could be obscure yet secure -- now that's much harder." <BR>Again: the white collar job as now configured is doomed. Soon. ("Downsizing" in the nineties will look like small change.) So what's the trick? There's only one: distinction. Or as we call it, turning yourself into a brand . . . Brand You. <BR>A brand is nothing more than a sign of distinction. Right? Nike. Starbucks. Martha Stewart. The point (again): that's not the way we've thought about white collar workers--ourselves--over the past century. The "bureaucrat" on the finance staff is de facto faceless, plugging away, passing papers. <BR>But now, in our view, she is born again, transformed from bureaucrat to the new star. She works in a professional service firm and works on projects that she'll be able to brag about years from now. <BR" call her/him the New American Professional, CEO of Me Inc. (even if Me Inc. is currently on someone's payroll) and, of course, of Brand You. <BR>Step #1 in the model was the organization . . .a department turned into PSF 1.0. Step #2 is the individual . . .reborn as Brand You. <BR>In 50 essential points, Tom Peters shows how to be committed to your craft, choose the right projects, how to improve networking, why you need to think fun is cool, and why it's important to piss some people off. He will enable you to turn yourself into an important and distinctive commodity. In short, he will show you how to turn yourself into . . . Brand You. <P>"See also the other50List titles in the Reinventing Work series by Tom Peters -- "The Project50" and "The Professional Service Firm50" -- for additional information on how to make an impact in the professional world.]]></content:encoded>
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		<title>New England Furniture at Winterthur: Queen Anne and Chippendale Periods by Nancy E. Richards, ISBN 0912724382</title>
		<link>http://www.discountbrandfurniture.com/New_England_Furniture_at_Winterthur:_Queen_Anne_and_Chippendale_Periods_by_Nancy_E._Richards%2C_ISBN_0912724382/Article/215997</link>
		<category>random</category>
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		<guid>http://www.discountbrandfurniture.com/New_England_Furniture_at_Winterthur:_Queen_Anne_and_Chippendale_Periods_by_Nancy_E._Richards%2C_ISBN_0912724382/Article/215997</guid>
		<description><![CDATA[This volume comprehensively explores the furniture industry of New England, detailing the impact of urban communities, especially Boston, as well as the pervasiveness of regionalism, which has attracted fresh attention from scholars. The importance of ...]]></description>
		<content:encoded><![CDATA[This volume comprehensively explores the furniture industry of New England, detailing the impact of urban communities, especially Boston, as well as the pervasiveness of regionalism, which has attracted fresh attention from scholars. The importance of the export trade and the roles of specialists, particularly the upholsterer, also receive consideration. The variety of New England furniture - in form, in origin, and in ornament - is beautifully demonstrated. By articulating the technical aspects of the style, the book lays a groundwork for future scholars and provides a springboard for cultural studies using the Winterthur furniture collection. An intriguing narrative tale as well as an essential reference, this volume presents informative essays on various furniture forms, detailed entries on 225 individual objects, and a comprehensive index. It is the collaboration of several individuals: Nancy E. Richards and Nancy Goyne Evans, Winterthur's former senior curator and registrar, respectively; curator of furniture Wendy A. Cooper; conservator Michael S. Podmaniczky; and researcher Clare G. Noyes. Their expertise and insight broaden our understanding of the artisans, networks, and products of the extensive New England furniture trade in the eighteenth and early nineteenth centuries.]]></content:encoded>
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		<title>Managing Brand Equity: Capitalizing on the Value of a Brand Name by David A. Aaker, ISBN 0029001013</title>
		<link>http://www.discountbrandfurniture.com/Managing_Brand_Equity:_Capitalizing_on_the_Value_of_a_Brand_Name_by_David_A._Aaker%2C_ISBN_0029001013/Article/538826</link>
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		<category>Value</category>
		<guid>http://www.discountbrandfurniture.com/Managing_Brand_Equity:_Capitalizing_on_the_Value_of_a_Brand_Name_by_David_A._Aaker%2C_ISBN_0029001013/Article/538826</guid>
		<description><![CDATA[The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel ...]]></description>
		<content:encoded><![CDATA[The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on branding. Yet, research shows that managers cannot identify with confidence their brand associations, levels of consumer awareness, or degree of customer loyalty. Moreover in the last decade, managers desperate for short-term financial results have often unwittingly damaged their brands through price promotions and unwise brand extensions, causing irreversible deterioration of the value of the brand name. Although several companies, such as Canada Dry and Colgate-Palmolive, have recently created an equity management position to be guardian of the value of brand names, far too few managers, Aaker concludes, really understand the concept of brand equity and how it must be implemented. <P>In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value. The author opens each chapter with a historical analysis of either the success or failure of a particular company's attempt at building brand equity: the fascinating Ivory soap story; the transformation of Datsun to Nissan; the decline of Schlitz beer; the making of the Ford Taurus; and others.]]></content:encoded>
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		<title>Hey, Tabby Cat! with Book by Phyllis Root, ISBN 0763608009</title>
		<link>http://www.discountbrandfurniture.com/Hey%2C_Tabby_Cat%21_with_Book_by_Phyllis_Root%2C_ISBN_0763608009/Article/731703</link>
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		<guid>http://www.discountbrandfurniture.com/Hey%2C_Tabby_Cat%21_with_Book_by_Phyllis_Root%2C_ISBN_0763608009/Article/731703</guid>
		<description><![CDATA[Visit www.brandnewreaders.com to learn more about this unique series -- and to try one on-line! Based on what experts know about how children learn to read, BRAND NEW READERS are short, funny stories with words and pictures that help children reading ...]]></description>
		<content:encoded><![CDATA[Visit www.brandnewreaders.com to learn more about this unique series -- and to try one on-line! <BR>Based on what experts know about how children learn to read, BRAND NEW READERS are short, funny stories with words and pictures that help children reading for the very first time succeed--and have fun! <BR>BRAND NEW READERS are for children who are just cracking the reading code. Readers ages four to seven can master BRAND NEW READERS immediately--even the first time through. <BR>BRAND NEW READERS are funny and appealing stories, irresistibly packaged, and just right for first-time readers. Each title in this unique series includes four high-quality, full-color, eight-page paperback books in a sturdy slipcase. Kids will want to collect them all! <BR>Visit www.brandnewreaders.]]></content:encoded>
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		<title>Cast-Iron Furniture by Georg Himmelheber, ISBN 0856674621</title>
		<link>http://www.discountbrandfurniture.com/Cast-Iron_Furniture_by_Georg_Himmelheber%2C_ISBN_0856674621/Article/262306</link>
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		<guid>http://www.discountbrandfurniture.com/Cast-Iron_Furniture_by_Georg_Himmelheber%2C_ISBN_0856674621/Article/262306</guid>
		<description><![CDATA[Iron seemed to be suitable for everything - from railway lines to steam kettles, jewellery and furniture. Beds, chairs, tables, benches and small items of furniture made of cast-iron, the most modern and versatile material of its time, were available ...]]></description>
		<content:encoded><![CDATA[Iron seemed to be suitable for everything - from railway lines to steam kettles, jewellery and furniture. Beds, chairs, tables, benches and small items of furniture made of cast-iron, the most modern and versatile material of its time, were available due to its durability and low price. <BR>The art-historical development of cast-iron furniture has long been neglected and this book offers a systematic illustrated record of the many diverse forms featuring two major names: Karl Friedrich Schinkel of Germany and Christopher Dresser of the United Kingdom. <BR>With over 460 types of iron furniture presented among 160 pages of illustrations, Georg Himmelheber provides furniture experts and dealers, designers and collectors with the first complete and international survey of this very popular furniture. This book is also an important contribution to the cultural history of the 19th century.]]></content:encoded>
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		<title>Room and Furniture Layout Kit by Muncie Hendler, ISBN 0486242137</title>
		<link>http://www.discountbrandfurniture.com/Room_and_Furniture_Layout_Kit_by_Muncie_Hendler%2C_ISBN_0486242137/Article/428397</link>
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		<guid>http://www.discountbrandfurniture.com/Room_and_Furniture_Layout_Kit_by_Muncie_Hendler%2C_ISBN_0486242137/Article/428397</guid>
		<description><![CDATA[Moving or redecorating? Use this handy furniture layout kit to design your rooms before you purchase or reposition a single item. Includes 215 furniture shapes, graph paper and complete instructions.]]></description>
		<content:encoded><![CDATA[Moving or redecorating? Use this handy furniture layout kit to design your rooms before you purchase or reposition a single item. Includes 215 furniture shapes, graph paper and complete instructions.]]></content:encoded>
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		<title>The Gift of Pain: Why We Hurt &amp; What We Can Do about It by Paul Brand, ISBN 0310221447</title>
		<link>http://www.discountbrandfurniture.com/The_Gift_of_Pain:_Why_We_Hurt_%26_What_We_Can_Do_about_It_by_Paul_Brand%2C_ISBN_0310221447/Article/481880</link>
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		<guid>http://www.discountbrandfurniture.com/The_Gift_of_Pain:_Why_We_Hurt_%26_What_We_Can_Do_about_It_by_Paul_Brand%2C_ISBN_0310221447/Article/481880</guid>
		<description><![CDATA[A WORLD WITHOUT PAIN?Can such a place exist? It not only can--it does. But it's no utopia. It's a colony for leprosy patients: a world where people literally feel no pain, and reap horrifying consequences.His work with leprosy patients in India and the ...]]></description>
		<content:encoded><![CDATA[A WORLD WITHOUT PAIN?Can such a place exist? It not only can--it does. But it's no utopia. It's a colony for leprosy patients: a world where people literally feel no pain, and reap horrifying consequences.His work with leprosy patients in India and the United States convinced Dr. Paul Brand that pain truly is one of God's great gifts to us. In this inspiring story of his fifty-year career as a healer, Dr. Brand probes the mystery of pain and reveals its importance. As an indicator that lets us know something is wrong, pain has a value that becomes clearest in its absence.The Gift of Pain looks at what pain is and why we need it. Together, the renowned surgeon and award-winning writer Philip Yancey shed fresh light on a gift that none of us want and none of us can do without.]]></content:encoded>
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		<title>Mid-Century Modern: Furniture of the 1950s by Cara Greenberg, ISBN 0517884755</title>
		<link>http://www.discountbrandfurniture.com/Mid-Century_Modern:_Furniture_of_the_1950s_by_Cara_Greenberg%2C_ISBN_0517884755/Article/418065</link>
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		<guid>http://www.discountbrandfurniture.com/Mid-Century_Modern:_Furniture_of_the_1950s_by_Cara_Greenberg%2C_ISBN_0517884755/Article/418065</guid>
		<description><![CDATA[Mid-Century Modern is a loving tribute to the innovative furniture of the fifties and its enduring popularity. Fully illustrated with more than 200 full-color and black-and-white photographs, this visual tour reveals the best of post-war furniture, from ...]]></description>
		<content:encoded><![CDATA[Mid-Century Modern is a loving tribute to the innovative furniture of the fifties and its enduring popularity. Fully illustrated with more than 200 full-color and black-and-white photographs, this visual tour reveals the best of post-war furniture, from high-concept designs to their kitschy counterparts. The fifties were a unique time in the history of the furniture industry. Designers with backgrounds in architecture created organically shaped furniture using the new technologies and materials developed during the war. Sensuous biomorphic designs proliferated. Appreciative consumers treasured the sleek, elegant, and functional designs of Charles Eames, George Nelson, Isamu Nogushi, Eero Saarinen, Harry Bertoia, and many others. This new furniture stacked, flexed, and folded; it was rearrangeable and interchangeable; and it addressed the needs of modern life. The book's highlights include the ten best chairs of the fifties, inside looks at the homes of top collectors, rare photographs from the Herman Miller archives and from the personal collections of designers such as Wendell Lovett and Vladimir Kagan.]]></content:encoded>
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