The Essential Brand Book: Over 100 Techniques to Increase Brand Value by Iain Ellwood, ISBN 0749438630
"Essential!" -- Marketing magazine "A must for marketing and business professionals alike." --Sales Director This fully updated paperback edition of "The Essential Brand Book" is a companion resource for anyone involved in brand issues and contains over 100 business models and techniques for building brand value. The book is divided into four key areas: brand communication, brand definition, brand equity, and brand strategy, and describes techniques with appropriate case studies.
The Essential Brand Book: Over 100 Techniques to Increase Brand Value by Iain Ellwood, ISBN 0749438630
"Essential!" -- Marketing magazine "A must for marketing and business professionals alike." --Sales Director This fully updated paperback edition of "The Essential Brand Book" is a companion resource for anyone involved in brand issues and contains over 100 business models and techniques for building brand value. The book is divided into four key areas: brand communication, brand definition, brand equity, and brand strategy, and describes techniques with appropriate case studies.
The Essential Brand Book: Over 100 Techniques to Increase Brand Value by Iain Ellwood, ISBN 0749438630 
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Furniture/Mobel/Meubles Design by Paco Asensio, ISBN 3823855751
Whether it's the Eames chair, a Noguchi lamp, a Knoll table or a dresser designed by Frank Lloyd Wright, the best furniture is timeless and comfortable, utilitarian and unique. Each of the more than 450 four-color images featured in this compact volume possess all these qualities and more. Classics from Philippe Starck, van der Rohem, Le Corbusier, and Maurer and Aalto are depicted side by side with work from today's most exciting designers, such as Jorge Pensi, Marco Sousa Santos, Waldemar Rothe, Roberto Giacomucci, and more. From chairs, tables, sideboards and highboys to beds, lamps, desks, and bookcases, this portable volume is not only a comprehensive survey of the world's finest furniture, but a tremendous resource for anyone looking for extraordinary items that make ordinary life more enjoyable.
Furniture/Mobel/Meubles Design by Paco Asensio, ISBN 3823855751
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Hey, Tabby Cat! with Book by Phyllis Root, ISBN 0763608009
Visit www.brandnewreaders.com to learn more about this unique series -- and to try one on-line!
Based on what experts know about how children learn to read, BRAND NEW READERS are short, funny stories with words and pictures that help children reading for the very first time succeed--and have fun!
BRAND NEW READERS are for children who are just cracking the reading code. Readers ages four to seven can master BRAND NEW READERS immediately--even the first time through.
BRAND NEW READERS are funny and appealing stories, irresistibly packaged, and just right for first-time readers. Each title in this unique series includes four high-quality, full-color, eight-page paperback books in a sturdy slipcase. Kids will want to collect them all!
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Hey, Tabby Cat! with Book by Phyllis Root, ISBN 0763608009
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How to Use Advertising to Build Stron Brands by John Philip Jones, ISBN 0761912436
Advertising's greatest single contribution to business is its ability to build brands, and this comprehensive volume covers all aspects of this critical marketing process. An authoritative cast of chapter authors examines all aspects of brand management, brand equity, new and mature brands, andbrand magic.' The brand magic is also extended in unexpected new areas such as political marketing, green marketing and the arts.
How to Use Advertising to Build Stron Brands by John Philip Jones, ISBN 0761912436
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Zig Zag Floor Lamp
Creates an elegant, modern atmosphere in your home or office decor Crafted with a sturdy resin base Stylish painted Bronze finish blends with any home furniture collection Accented by a cream shimmer fabric shade Requires one 150-watt bulb (not included) Operates with a three-way switch Measures 58 inches high x 16 inches in diameter at shade Assembly required.
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Broadway Black 5-drawer Chest
Boasting classic elegance, this dresser updates any bedroom furniture collection Constructed of durable composite wood and mdf, no plastic edgebanding Versatile black finish blends with any home decor Five drawers with brushed nickel metal knobs Drawers run on smooth, all-metal roller glides with built-in safety stops Accented by a profiled top, side moldings, and an arched kick plate Nylon safety strap attaches to wall for added stability Measures 45.25 inches high x 31.5 inches wide x 16...
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Pizzazz Aspect Rug (7'10 x 11'2)
Pizzazz, defined in Webster dictionary as exciting and attractive, describes the soft modern to robust colorations and trendy, energetic design of this contemporary collection. Color placement, pattern definition, and pattern blending combine to create this style of contemporary motifs. Doubling the yarn point density enhances the visual appeal by simulating carving around the design features. Made of heat-set polypropylene pile yarn, the durable rug is color fast with a delustered finish. This...
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