Shop Drawings for Craftsman Inlays & Hardware: Original Designs by Gustav Stickley and Harvey Ellis
This guide to adding graceful inlays and sturdy, functional hinges to wood furniture draws on the popular designs of Gustav Stickley and the Arts and Crafts movement, providing all the information necessary to add a decorative flourish to any piece of furniture. Featuring designs that are presented here for the first time, this primer provides an introduction to Stickley's work, as well indispensable techniques for reproducing many of Stickley's signature motifs. A list of important materials and detailed shop drawings for inlays and hardware is included.
Branding for Dummies
Build positive impressions of your product or business
Build a powerful brand and pave the way for marketing success
Need to create — or improve — a brand? This practical, plain-English guide gives you proven techniques for branding everything from products to services to individuals. You get step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding branding blunders, and keeping your brand viable, visible, and healthy.
Branding for Dummies
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Inspired by China: Contemporary Furnituremakers Explore Chinese Traditions
Focuses on a group of leading studio furniture artists whose response to the forms, materials, techniques, and meaning of China's rich furniture traditions reveals the creative power of an exchange in art and culture. This graceful book showcases furniture produced by 22 American, Canadian, and Chinese studio furniture makers for the Peabody Essex Museum.
Inspired by China: Contemporary Furnituremakers Explore Chinese Traditions
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A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century by Scott Bedbury, ISBN 0142001902
Now in paperback, this powerful and practical guide to brand building is offered by a man who helped propel Nike and Starbucks beyond mere sneakers and coffee.
A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century by Scott Bedbury, ISBN 0142001902
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Brand Stretch: Why 1 in 2 Extensions Fail and How to Beat the Odds
"Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets. This book presents a single-minded focus on brand stretching that covers topics not found anywhere else, such as how to launch brand extensions and support them.
"Stretching the Brand will help companies increase their chances of winning by looking at the lessons learnt from both successes and failure in brand stretching. It provides the tools and techniques to stretch a brand successfully.
Brand Stretch: Why 1 in 2 Extensions Fail and How to Beat the Odds
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Stretch Rib T-Cushion Loveseat Slipcover
A soft, ribbed-textured knit that stretches and covers your hard-to-fit furniture, this Stretch Rib T-Cushion Loveseat Slipcover offers stretch fabric with all-around elastic making it ideal way to spruce up your old couch. Provides a clean, sleek look that goes on easily and stays in place Now available to fit T-Cushion furniture 94-percent polyester/6-percent spandex Made in China Machine wash Available in garnet and sand Imported
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