Hey, Tabby Cat! with Book by Phyllis Root, ISBN 0763608009
Visit www.brandnewreaders.com to learn more about this unique series -- and to try one on-line!
Based on what experts know about how children learn to read, BRAND NEW READERS are short, funny stories with words and pictures that help children reading for the very first time succeed--and have fun!
BRAND NEW READERS are for children who are just cracking the reading code. Readers ages four to seven can master BRAND NEW READERS immediately--even the first time through.
BRAND NEW READERS are funny and appealing stories, irresistibly packaged, and just right for first-time readers. Each title in this unique series includes four high-quality, full-color, eight-page paperback books in a sturdy slipcase. Kids will want to collect them all!
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Brand Medicine: The Role of Branding in the Pharmaceutical Industry by Tom Blackett, ISBN 0333930983
As governments seek to mitigate the cost of state-subsidized healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution--focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behavior, access to information, freedom of choice, and value for money. Brands and brand values will play a leading role in this process, as has been seen with products such as Prozac and Viagra. This book by Interbrand Newell and Sorrell, the world's leading branding consultancy, provides cutting-edge thinking on this area and lessons for anyone involved in brand development and management.
Brand Medicine: The Role of Branding in the Pharmaceutical Industry by Tom Blackett, ISBN 0333930983 
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Customize the Brand: Make It More Desirable and Profitable by Torsten H. Nilson, ISBN 0470848227
Marketing based on averages brings average results. This is not good enough in today’ s intensely competitive environment.
Most companies have the potential for delivering a more powerful and relevant brand proposition. Yet it rarely happens.
In this innovative and groundbreaking book Torsten Nilson introduces the concept of the ‘ customized brand’ - how to effectively adapt brands, whether mass-market or niche, to the needs and wishes of individual customers.
He explains and illustrates with the help of numerous examples how companies can gain competitive advantage by adapting the total marketing mix to different customers, regardless of market sector.
Customize the Brand: Make It More Desirable and Profitable by Torsten H. Nilson, ISBN 0470848227
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How to Use Advertising to Build Stron Brands by John Philip Jones, ISBN 0761912436
Advertising's greatest single contribution to business is its ability to build brands, and this comprehensive volume covers all aspects of this critical marketing process. An authoritative cast of chapter authors examines all aspects of brand management, brand equity, new and mature brands, andbrand magic.' The brand magic is also extended in unexpected new areas such as political marketing, green marketing and the arts.
How to Use Advertising to Build Stron Brands by John Philip Jones, ISBN 0761912436
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Knights of the Kitchen Table (Time Warp Trio)
Everyone's favorite time-travelers are changing their style! The Time Warp Trio series now features a brand-new, eye-catching design, sure to appeal to longtime fans, and those new to Jon Scieszka's wacky brand of humor.
Knights of the Kitchen Table (Time Warp Trio)
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Furniture You Can Build
Designed to encourage the development of woodworking skills, a collection of appealing projects for novice woodworkers offers detailed, step-by-step instructions, diagrams, and full-color photographs for eight great pieces of furniture. Original. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.
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Bridge to Terabithia Movie Tie-In Edition
Jess and Leslie, competitors at first, then unlikely friends who create a magical land called Terabithia, are the unforgettable protagonists in one of the most celebrated children's novels of all time. This classic has been adapted into a live-action picture from Walt Disney Pictures and Walden Media.
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Rustic Furniture Workshop
...the perfect guide for anyone working with his hands.--Log Homes Illustrated. From sticks, twigs, and other found wood--nature's beautiful treasure--put together great-looking and brilliantly simple chairs, tables, screens, and more...in just a weekend! A renowned rustic woodworker, whose love of the art is absolutely irresistible, reveals the secrets of transforming the plain into the exceptional. With his straightforward, friendly instructions and easy techniques for cutting, mortise-and-tenon...
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