Furniture Workshop: A Woodworker's Guide
From his popular articles in Furniture and Cabinetmaking and The Router magazines, Kevin Ley has compiled an essential reference with everything a furniture-maker needs to know. Filled with color photos, exploded diagrams, and cutaway drawings, as well as a down-to-earth technical advice section that covers setting up a workshop and choosing every type of tool, it offers an array of appealing home furniture projects. A beautiful oak corner cupboard features gracefully curved display shelves. The drop-front desk has plenty of drawers-and 12 secret compartments. Based on an original by William Morris, the Arts and Crafts chair is a true design classic. Every project is well-illustrated and beautifully explained.
How to Use Advertising to Build Stron Brands by John Philip Jones, ISBN 0761912436
Advertising's greatest single contribution to business is its ability to build brands, and this comprehensive volume covers all aspects of this critical marketing process. An authoritative cast of chapter authors examines all aspects of brand management, brand equity, new and mature brands, andbrand magic.' The brand magic is also extended in unexpected new areas such as political marketing, green marketing and the arts.
How to Use Advertising to Build Stron Brands by John Philip Jones, ISBN 0761912436 
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Shop Drawings for Craftsman Inlays & Hardware: Original Designs by Gustav Stickley and Harvey Ellis
This guide to adding graceful inlays and sturdy, functional hinges to wood furniture draws on the popular designs of Gustav Stickley and the Arts and Crafts movement, providing all the information necessary to add a decorative flourish to any piece of furniture. Featuring designs that are presented here for the first time, this primer provides an introduction to Stickley's work, as well indispensable techniques for reproducing many of Stickley's signature motifs. A list of important materials and detailed shop drawings for inlays and hardware is included.
Shop Drawings for Craftsman Inlays & Hardware: Original Designs by Gustav Stickley and Harvey Ellis
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The Brand You50: Fifty Ways to Transform Yourself from an Employee Into a Brand That Shouts Distinction, Commitment, and Passion by Tom Peters, ISBN 0375407723
Michael Goldhaber, writing in "Wired, said, "If there is nothing very special about your work, no matter how hard you apply yourself you won't get noticed and that increasingly means you won't get paid much either. In times past you could be obscure yet secure -- now that's much harder."
Again: the white collar job as now configured is doomed. Soon. ("Downsizing" in the nineties will look like small change.) So what's the trick? There's only one: distinction. Or as we call it, turning yourself into a brand . . . Brand You.
A brand is nothing more than a sign of distinction. Right? Nike. Starbucks. Martha Stewart. The point (again): that's not the way we've thought about white collar workers--ourselves--over the past century. The "bureaucrat" on the finance staff is de facto faceless, plugging away, passing papers.
But now, in our view, she is born again, transformed from bureaucrat to the new star. She works in a professional service firm and works on projects that she'll be...
The Brand You50: Fifty Ways to Transform Yourself from an Employee Into a Brand That Shouts Distinction, Commitment, and Passion by Tom Peters, ISBN 0375407723
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Advanced Brand Management by Paul Temporal, ISBN 047147925X
Branding your firm's future-with success
More than a name game, product branding is often a high-stakes gamble-even when there's substantial market research behind it. The Classic Coke fiasco is just one example. With millions of dollars at stake each time out, companies can't afford branding strategies that can't stand up in the marketplace. Representing the brain trust in brand management, Paul Temporal's Advanced Brand Management presents the highly sophisticated branding techniques used by some of the world's leading companies. Strategies such as brand stretching and brand architecture are described, especially as tools for managing the total brand experience and value. The book also includes a brand management toolkit, which provides checklists and exercises, as well as global and Asian case studies. This indispensable practitioner's guide will help companies secure lasting brand equity for their products.
Advanced Brand Management by Paul Temporal, ISBN 047147925X
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Great Outdoor 2 X 4 Furniture
Attractive, economical, and useful outdoor furniture, all made from 2 x 4's. Includes complete directions, plus wonderful photographs of each project. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.
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