Customize the Brand: Make It More Desirable and Profitable by Torsten H. Nilson, ISBN 0470848227
Marketing based on averages brings average results. This is not good enough in today’ s intensely competitive environment.
Most companies have the potential for delivering a more powerful and relevant brand proposition. Yet it rarely happens.
In this innovative and groundbreaking book Torsten Nilson introduces the concept of the ‘ customized brand’ - how to effectively adapt brands, whether mass-market or niche, to the needs and wishes of individual customers.
He explains and illustrates with the help of numerous examples how companies can gain competitive advantage by adapting the total marketing mix to different customers, regardless of market sector.
Knights of the Kitchen Table (Time Warp Trio)
Everyone's favorite time-travelers are changing their style! The Time Warp Trio series now features a brand-new, eye-catching design, sure to appeal to longtime fans, and those new to Jon Scieszka's wacky brand of humor.
Knights of the Kitchen Table (Time Warp Trio) 
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Mid-Century Modern: Furniture of the 1950s by Cara Greenberg, ISBN 0517884755
Mid-Century Modern is a loving tribute to the innovative furniture of the fifties and its enduring popularity. Fully illustrated with more than 200 full-color and black-and-white photographs, this visual tour reveals the best of post-war furniture, from high-concept designs to their kitschy counterparts. The fifties were a unique time in the history of the furniture industry. Designers with backgrounds in architecture created organically shaped furniture using the new technologies and materials developed during the war. Sensuous biomorphic designs proliferated. Appreciative consumers treasured the sleek, elegant, and functional designs of Charles Eames, George Nelson, Isamu Nogushi, Eero Saarinen, Harry Bertoia, and many others. This new furniture stacked, flexed, and folded; it was rearrangeable and interchangeable; and it addressed the needs of modern life. The book's highlights include the ten best chairs of the fifties, inside looks at the homes of top collectors, rare photographs from...
Mid-Century Modern: Furniture of the 1950s by Cara Greenberg, ISBN 0517884755
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Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth by Scott M. Davis, ISBN 0787962554
In B"uilding the Brand-Driven Business," authors Scott M. Davis and Michael Dunn— two of the nation's foremost experts on brands— map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show how to develop brand-building programs that are the most cost efficient, effective, and credible. And just as vital, they reveal how to create a brand-driven culture within an organization so that building the brand becomes everyone's job.
Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth by Scott M. Davis, ISBN 0787962554
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Inspired by China: Contemporary Furnituremakers Explore Chinese Traditions
Focuses on a group of leading studio furniture artists whose response to the forms, materials, techniques, and meaning of China's rich furniture traditions reveals the creative power of an exchange in art and culture. This graceful book showcases furniture produced by 22 American, Canadian, and Chinese studio furniture makers for the Peabody Essex Museum.
Inspired by China: Contemporary Furnituremakers Explore Chinese Traditions
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Clover Lava Table Lamp
Creates an elegant atmosphere in your home or office decor Crafted with a ceramic base Versatile Lava finish blends with any home furniture collection Topped off by a sophisticated petal bell shade in Paprika Requires one 150-watt bulb (not included) Operates with a three-way switch Measures 33 inches high x 18 inches in diameter at shade Assembly required.
Clover Lava Table Lamp Customize the Brand: Make It More Desirable and Profitable by Torsten H. Nilson, ISBN 0470848227 Discount brand furniture
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Daily Variety
Daily Variety is edited for affluent and influential Hollywood executives and celebrities with breaking news in the global entertainment marketplace. It also features special issues on automobiles, local retail shopping, fashion event planning, women in sh Annual subscription consists of 252 issues. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.
Customize the Brand: Make It More Desirable and Profitable by Torsten H. Nilson, ISBN 0470848227
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