Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth by Scott M. Davis, ISBN 0787962554
In B"uilding the Brand-Driven Business," authors Scott M. Davis and Michael Dunn— two of the nation's foremost experts on brands— map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show how to develop brand-building programs that are the most cost efficient, effective, and credible. And just as vital, they reveal how to create a brand-driven culture within an organization so that building the brand becomes everyone's job.
Inspired by China: Contemporary Furnituremakers Explore Chinese Traditions
Focuses on a group of leading studio furniture artists whose response to the forms, materials, techniques, and meaning of China's rich furniture traditions reveals the creative power of an exchange in art and culture. This graceful book showcases furniture produced by 22 American, Canadian, and Chinese studio furniture makers for the Peabody Essex Museum.
Inspired by China: Contemporary Furnituremakers Explore Chinese Traditions 
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The Brand You50: Fifty Ways to Transform Yourself from an Employee Into a Brand That Shouts Distinction, Commitment, and Passion by Tom Peters, ISBN 0375407723
Michael Goldhaber, writing in "Wired, said, "If there is nothing very special about your work, no matter how hard you apply yourself you won't get noticed and that increasingly means you won't get paid much either. In times past you could be obscure yet secure -- now that's much harder."
Again: the white collar job as now configured is doomed. Soon. ("Downsizing" in the nineties will look like small change.) So what's the trick? There's only one: distinction. Or as we call it, turning yourself into a brand . . . Brand You.
A brand is nothing more than a sign of distinction. Right? Nike. Starbucks. Martha Stewart. The point (again): that's not the way we've thought about white collar workers--ourselves--over the past century. The "bureaucrat" on the finance staff is de facto faceless, plugging away, passing papers.
But now, in our view, she is born again, transformed from bureaucrat to the new star. She works in a professional service firm and works on projects that she'll be...
The Brand You50: Fifty Ways to Transform Yourself from an Employee Into a Brand That Shouts Distinction, Commitment, and Passion by Tom Peters, ISBN 0375407723
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Brand Medicine: The Role of Branding in the Pharmaceutical Industry by Tom Blackett, ISBN 0333930983
As governments seek to mitigate the cost of state-subsidized healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution--focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behavior, access to information, freedom of choice, and value for money. Brands and brand values will play a leading role in this process, as has been seen with products such as Prozac and Viagra. This book by Interbrand Newell and Sorrell, the world's leading branding consultancy, provides cutting-edge thinking on this area and lessons for anyone involved in brand development and management.
Brand Medicine: The Role of Branding in the Pharmaceutical Industry by Tom Blackett, ISBN 0333930983
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Customize the Brand: Make It More Desirable and Profitable by Torsten H. Nilson, ISBN 0470848227
Marketing based on averages brings average results. This is not good enough in today’ s intensely competitive environment.
Most companies have the potential for delivering a more powerful and relevant brand proposition. Yet it rarely happens.
In this innovative and groundbreaking book Torsten Nilson introduces the concept of the ‘ customized brand’ - how to effectively adapt brands, whether mass-market or niche, to the needs and wishes of individual customers.
He explains and illustrates with the help of numerous examples how companies can gain competitive advantage by adapting the total marketing mix to different customers, regardless of market sector.
Customize the Brand: Make It More Desirable and Profitable by Torsten H. Nilson, ISBN 0470848227
Discount brand furniture > Customize the Brand: Make It More Desirable and Profitable by Torsten H. Nilson, ISBN 0470848227
Best Furniture Buying Tips Ever!
A leading expert on home furnishings provides a detailed reference, filled with tips and tools, on how to get the best furniture, from antique to modern, in all price ranges, for one`s home, offering a behind-the-scenes account of the furniture industry and furnishing helpful advice on what and what not to buy, where to shop, places to avoid, and more. Original. 15,000 first printingg. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.
Discount brand furniture Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth by Scott M. Davis, ISBN 0787962554
Discount brand furniture > Best Furniture Buying Tips Ever!
South Shore Door Chest, Country Pine Collection
- Two doors and 2 drawers with sintec runners and antique metal finish handles
- Decorative kick plate and profiled edges on tops and drawers
- Dimensions: 53"H x 36"L x 16"W
- Laminated finish
- Engineered wood
- Assembly required
- 5 year warranty
- Questions about furniture? See Frequently Asked Questions.
Discount brand furniture > South Shore Door Chest, Country Pine Collection