Building Brand Identity: The Strategy for Success in a Hostile Marketplace by Lynn B. Upshaw, ISBN 047104220X
Brand identity is the special blend of positioning and personality that gives a product or service its unique character in the mind of the consumer. Drawing on his work with Bank of America, Hunt-Wesson, DHL Worldwide Express, Southwestern Bell Yellow Pages, and other high-profile clients, Lynn Upshaw equips you with cutting-edge techniques for building and managing a formidable brand identity in today's cluttered and confusing global marketplace, including how to perform customer analysis and zero in on your markets using the latest individual-oriented targeting strategies; identify brand assets and leverage them to build a stronger, more enduring brand identity; position your product or service using a versatile new approach that is clearly superior to traditional thinking and product positioning; create an irresistible strategic brand personality that will differentiate and elevate your brand above the competition; capitalize on the exciting new branding possibilities provided by state-of-the-art communications platforms, including interactive marketing; and much more.
Brand Valuation by Jan Lindemann, ISBN 1403903565
The value of brands has become an important aspect of the valuation of companies and in recent years there have been a number of changes in the methods and application of brand valuation. This book, written by a leading practitioner at Interbrand, provides a comprehensive account of brand valuation and strategic brand management. Examining the most recent ideas such as brand value score cards, brand value insurance, and return on brand investment, "Brand Valuation" provides a stimulating insight into the latest thinking in this area.
Brand Valuation by Jan Lindemann, ISBN 1403903565 
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Brand Asset Management: Driving Profitable Growth Through Your Brands by Scott M. Davis, ISBN 0787963941
The Process for Growing Your Company's Most Valuable Asset
"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management."
— Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
"Davis sets forth a process that everyone, from the CEO to the marketing manager, can follow to position a company's brand in the most advantageous way and use it to drive development pricing, marketing, communication, and sales."
— Ft. Worth Morning Star-Telegram
"Scott Davis has put together a gem. Brand Asset Management is a practical handbook for managers looking to maximize the strength and value of their brands."
— Amy Kelm, worldwide consumer brand manager, Hewlett-Packard
"Scott Davis has written a comprehensive guide...
Brand Asset Management: Driving Profitable Growth Through Your Brands by Scott M. Davis, ISBN 0787963941
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The Gift of Pain: Why We Hurt & What We Can Do about It by Paul Brand, ISBN 0310221447
A WORLD WITHOUT PAIN?Can such a place exist? It not only can--it does. But it's no utopia. It's a colony for leprosy patients: a world where people literally feel no pain, and reap horrifying consequences.His work with leprosy patients in India and the United States convinced Dr. Paul Brand that pain truly is one of God's great gifts to us. In this inspiring story of his fifty-year career as a healer, Dr. Brand probes the mystery of pain and reveals its importance. As an indicator that lets us know something is wrong, pain has a value that becomes clearest in its absence.The Gift of Pain looks at what pain is and why we need it. Together, the renowned surgeon and award-winning writer Philip Yancey shed fresh light on a gift that none of us want and none of us can do without.
The Gift of Pain: Why We Hurt & What We Can Do about It by Paul Brand, ISBN 0310221447
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Inspired by China: Contemporary Furnituremakers Explore Chinese Traditions
Focuses on a group of leading studio furniture artists whose response to the forms, materials, techniques, and meaning of China's rich furniture traditions reveals the creative power of an exchange in art and culture. This graceful book showcases furniture produced by 22 American, Canadian, and Chinese studio furniture makers for the Peabody Essex Museum.
Inspired by China: Contemporary Furnituremakers Explore Chinese Traditions
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The Appalachians
In a time when the world has become a global village and America a global nation, there is one place where things are largely as they used to be. Protected by mountains, largely ignored by modern industry and developers, Appalachia is America’s first and last frontier. Encom-passing more than 195,000 square miles in thirteen states, it possesses the least understood and most underappreciated culture in the United States. A beautifully produced companion volume to the PBS documentary narrated...
Discount brand furniture The Appalachians Building Brand Identity: The Strategy for Success in a Hostile Marketplace by Lynn B. Upshaw, ISBN 047104220X
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