Branding for Dummies
Build positive impressions of your product or business
Build a powerful brand and pave the way for marketing success
Need to create — or improve — a brand? This practical, plain-English guide gives you proven techniques for branding everything from products to services to individuals. You get step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding branding blunders, and keeping your brand viable, visible, and healthy.
Brand Valuation by Jan Lindemann, ISBN 1403903565
The value of brands has become an important aspect of the valuation of companies and in recent years there have been a number of changes in the methods and application of brand valuation. This book, written by a leading practitioner at Interbrand, provides a comprehensive account of brand valuation and strategic brand management. Examining the most recent ideas such as brand value score cards, brand value insurance, and return on brand investment, "Brand Valuation" provides a stimulating insight into the latest thinking in this area.
Brand Valuation by Jan Lindemann, ISBN 1403903565 
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Shop Drawings for Craftsman Inlays & Hardware: Original Designs by Gustav Stickley and Harvey Ellis
This guide to adding graceful inlays and sturdy, functional hinges to wood furniture draws on the popular designs of Gustav Stickley and the Arts and Crafts movement, providing all the information necessary to add a decorative flourish to any piece of furniture. Featuring designs that are presented here for the first time, this primer provides an introduction to Stickley's work, as well indispensable techniques for reproducing many of Stickley's signature motifs. A list of important materials and detailed shop drawings for inlays and hardware is included.
Shop Drawings for Craftsman Inlays & Hardware: Original Designs by Gustav Stickley and Harvey Ellis
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A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century by Scott Bedbury, ISBN 0142001902
Now in paperback, this powerful and practical guide to brand building is offered by a man who helped propel Nike and Starbucks beyond mere sneakers and coffee.
A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century by Scott Bedbury, ISBN 0142001902
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Mid-Century Modern: Furniture of the 1950s by Cara Greenberg, ISBN 0517884755
Mid-Century Modern is a loving tribute to the innovative furniture of the fifties and its enduring popularity. Fully illustrated with more than 200 full-color and black-and-white photographs, this visual tour reveals the best of post-war furniture, from high-concept designs to their kitschy counterparts. The fifties were a unique time in the history of the furniture industry. Designers with backgrounds in architecture created organically shaped furniture using the new technologies and materials developed during the war. Sensuous biomorphic designs proliferated. Appreciative consumers treasured the sleek, elegant, and functional designs of Charles Eames, George Nelson, Isamu Nogushi, Eero Saarinen, Harry Bertoia, and many others. This new furniture stacked, flexed, and folded; it was rearrangeable and interchangeable; and it addressed the needs of modern life. The book's highlights include the ten best chairs of the fifties, inside looks at the homes of top collectors, rare photographs from...
Mid-Century Modern: Furniture of the 1950s by Cara Greenberg, ISBN 0517884755
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