Brand Stretch: Why 1 in 2 Extensions Fail and How to Beat the Odds
"Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets. This book presents a single-minded focus on brand stretching that covers topics not found anywhere else, such as how to launch brand extensions and support them.
"Stretching the Brand will help companies increase their chances of winning by looking at the lessons learnt from both successes and failure in brand stretching. It provides the tools and techniques to stretch a brand successfully.
Brand Stretch: Why 1 in 2 Extensions Fail and How to Beat the Odds
"Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets. This book presents a single-minded focus on brand stretching that covers topics not found anywhere else, such as how to launch brand extensions and support them.
"Stretching the Brand will help companies increase their chances of winning by looking at the lessons learnt from both successes and failure in brand stretching. It provides the tools and techniques to stretch a brand successfully.
Brand Stretch: Why 1 in 2 Extensions Fail and How to Beat the Odds
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Shopping the North Carolina Furniture Outlets: How to Save 50-80% on Your Next Furniture Purchase by Ellen R. Shapiro, ISBN 1400046475
In the $40 billion furniture industry, 35 percent of all home furniture manufactured in the world is produced in North Carolina. More important, leading furniture manufacturers, such as Broyhill, Thomasville, and Henridon, sell their top-quality furniture at deep discounts straight from their factories in North Carolina. Shopping the North Carolina Furniture Outlets breaks down the door to this undiscovered world of North Carolina furniture and teaches you how to shop and save 50 to 80 percent on your next furniture purchase, whether you go to North Carolina or shop from home! In this amazing, first-of-its-kind sourcebook, Ellen Shapiro, who has
written about North Carolina furniture for years, gives you:
- All the prep work you should do before you go to North Carolina, such as making floor plans, taking measurements and photographs, and shopping locally to get ideas
- The best way to get to North Carolina--flying versus renting a truck or van
- Comprehensive listings, descriptions,...
Shopping the North Carolina Furniture Outlets: How to Save 50-80% on Your Next Furniture Purchase by Ellen R. Shapiro, ISBN 1400046475
Discount brand furniture > Shopping the North Carolina Furniture Outlets: How to Save 50-80% on Your Next Furniture Purchase by Ellen R. Shapiro, ISBN 1400046475
Brand Valuation by Jan Lindemann, ISBN 1403903565
The value of brands has become an important aspect of the valuation of companies and in recent years there have been a number of changes in the methods and application of brand valuation. This book, written by a leading practitioner at Interbrand, provides a comprehensive account of brand valuation and strategic brand management. Examining the most recent ideas such as brand value score cards, brand value insurance, and return on brand investment, "Brand Valuation" provides a stimulating insight into the latest thinking in this area.
Brand Valuation by Jan Lindemann, ISBN 1403903565
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Brand Stretch: Why 1 in 2 Extensions Fail and How to Beat the Odds
"Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets. This book presents a single-minded focus on brand stretching that covers topics not found anywhere else, such as how to launch brand extensions and support them.
"Stretching the Brand will help companies increase their chances of winning by looking at the lessons learnt from both successes and failure in brand stretching. It provides the tools and techniques to stretch a brand successfully.
Brand Stretch: Why 1 in 2 Extensions Fail and How to Beat the Odds
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Brand Stretch: Why 1 in 2 Extensions Fail and How to Beat the Odds
Making Great Furniture
Features 24 original projects, conceived and presented by some respected carpenters in the industry. Organised into four sections, this book represents the major styles of furniture design. An introduction for beginners to these styles, it is fully illustrated in colour with 24 of Ian Hall`s airbrushed artwork, 200 photographs and instructions. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.
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Old Flames
Brilliantly evoking the intrigue of the Cold War and 1950s London, John Lawton's thrilling sequel to "Black Out" takes Inspector Troy deep into the rotten heart of MI6, the distant days of his childhood, and the dangerous arms of an old flame: Larissa Tosca, late of the U.S. Army, later still of the KGB. It is April 1956, and an official visit to Britain by Soviet leaders Khrushchev and Bulganin is unexpectedly interrupted when a mutilated body is found under the hull of Khrushchev's ship in Portsmouth...
nc discount furniture Brand Stretch: Why 1 in 2 Extensions Fail and How to Beat the Odds Old Flames Discount brand furniture
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Shopaholic & Sister
Once again, the immortal question, Is there more to life than shopping? is debated in this fourth Shopaholic novel. Becky Bloomwood Brandon returns to London from her 10-month honeymoon/shopping expedition with new husband Luke. Luke`s less than thrilled to discover just how many items that Becky purchased during their trip and had shipped home without bothering to inform him first. But Becky soon has more important concerns--she`s just learned that she has a half-sister, the result of her father`s...
Brand Stretch: Why 1 in 2 Extensions Fail and How to Beat the Odds
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Car/Office 6-point 5-speed Massage Cushion
Vibrating massage cushion, ideal for car, home, or office Cushion-made of high density foam Unique design to keep the cushion ventilated, and allow for easy blood circulation to your feet and hips Lower back cushion to provides support and reduce muscle tension Plugs into the standard cigarette lighter in your vehicle, or any power outlet Elastic straps ensures a secure grip to virtually any seat Includes plug for your vehicle's 12V outlets Seven powerful DC motors Microcomputer control...
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