Brand Medicine: The Role of Branding in the Pharmaceutical Industry by Tom Blackett, ISBN 0333930983
As governments seek to mitigate the cost of state-subsidized healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution--focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behavior, access to information, freedom of choice, and value for money. Brands and brand values will play a leading role in this process, as has been seen with products such as Prozac and Viagra. This book by Interbrand Newell and Sorrell, the world's leading branding consultancy, provides cutting-edge thinking on this area and lessons for anyone involved in brand development and management.
Brand Asset Management: Driving Profitable Growth Through Your Brands by Scott M. Davis, ISBN 0787963941
The Process for Growing Your Company's Most Valuable Asset
"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management."
— Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
"Davis sets forth a process that everyone, from the CEO to the marketing manager, can follow to position a company's brand in the most advantageous way and use it to drive development pricing, marketing, communication, and sales."
— Ft. Worth Morning Star-Telegram
"Scott Davis has put together a gem. Brand Asset Management is a practical handbook for managers looking to maximize the strength and value of their brands."
— Amy Kelm, worldwide consumer brand manager, Hewlett-Packard
"Scott Davis has written a comprehensive guide...
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Brand Stretch: Why 1 in 2 Extensions Fail and How to Beat the Odds
"Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets. This book presents a single-minded focus on brand stretching that covers topics not found anywhere else, such as how to launch brand extensions and support them.
"Stretching the Brand will help companies increase their chances of winning by looking at the lessons learnt from both successes and failure in brand stretching. It provides the tools and techniques to stretch a brand successfully.
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Building Furniture for Country Living
7Covers a broad range of techniques making this book a great guide for woodworkers whow want to learn about furniture making7Country furniture is comfort furniture that will help the reader recreate their home environmentThis book contains all the instruction needed to make 15 country-comfort furniture projects that will add warmth and style to any home. Compiled from furniture makers with decades of experience, this book features furniture designs that will teach any aspiring furniture maker all the essential techniques and design considerations needed to make furniture. Complete with step-by-step photos with captions, measured drawings, and complete cutting and hardware lists, woodworkers will find everything they need to make their own comfort furniture within these pages. Contributing builders include Glen Huey, Kerry Pierce, Bill Hylton and more.
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Shopping the North Carolina Furniture Outlets: How to Save 50-80% on Your Next Furniture Purchase by Ellen R. Shapiro, ISBN 1400046475
In the $40 billion furniture industry, 35 percent of all home furniture manufactured in the world is produced in North Carolina. More important, leading furniture manufacturers, such as Broyhill, Thomasville, and Henridon, sell their top-quality furniture at deep discounts straight from their factories in North Carolina. Shopping the North Carolina Furniture Outlets breaks down the door to this undiscovered world of North Carolina furniture and teaches you how to shop and save 50 to 80 percent on your next furniture purchase, whether you go to North Carolina or shop from home! In this amazing, first-of-its-kind sourcebook, Ellen Shapiro, who has
written about North Carolina furniture for years, gives you:
- All the prep work you should do before you go to North Carolina, such as making floor plans, taking measurements and photographs, and shopping locally to get ideas
- The best way to get to North Carolina--flying versus renting a truck or van
- Comprehensive listings, descriptions,...
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Dolphin Party
It's Harry the dog's birthday, and Stanley and his friends are planning a surprise for him. Now, if only they had a way to communicate with one another secretly. What they need is a special code! They turn to THE GREAT BIG BOOK OF EVERYTHING to get a special tip from the dolphin world. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.
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