Brand Asset Management: Driving Profitable Growth Through Your Brands by Scott M. Davis, ISBN 0787963941
The Process for Growing Your Company's Most Valuable Asset
"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management."
— Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
"Davis sets forth a process that everyone, from the CEO to the marketing manager, can follow to position a company's brand in the most advantageous way and use it to drive development pricing, marketing, communication, and sales."
— Ft. Worth Morning Star-Telegram
"Scott Davis has put together a gem. Brand Asset Management is a practical handbook for managers looking to maximize the strength and value of their brands."
— Amy Kelm, worldwide consumer brand manager, Hewlett-Packard
"Scott Davis has written a comprehensive guide for businesses interested in fully unleashing the power of their brands. His insights, analysis, and advice provide a road map for brand success."
— Don Fletcher, president, North America, Hallmark Cards, Inc.
"Davis is a modern-day brand visionary. He proves the power of managing a brand as an asset. And teaches you how."
— Barry Krause, president, Publicis & Hal Riney, Chicago
"Scott provides not only a host of practical tips to create and manage brands but also guidance on creating an organizational culture and measurement system to support the brand-building effort. I guarantee that your brand will benefit form the this book."
— David Aaker, E. T.
Shop Drawings for Craftsman Inlays & Hardware: Original Designs by Gustav Stickley and Harvey Ellis
This guide to adding graceful inlays and sturdy, functional hinges to wood furniture draws on the popular designs of Gustav Stickley and the Arts and Crafts movement, providing all the information necessary to add a decorative flourish to any piece of furniture. Featuring designs that are presented here for the first time, this primer provides an introduction to Stickley's work, as well indispensable techniques for reproducing many of Stickley's signature motifs. A list of important materials and detailed shop drawings for inlays and hardware is included.
Shop Drawings for Craftsman Inlays & Hardware: Original Designs by Gustav Stickley and Harvey Ellis 
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The Brand You50: Fifty Ways to Transform Yourself from an Employee Into a Brand That Shouts Distinction, Commitment, and Passion by Tom Peters, ISBN 0375407723
Michael Goldhaber, writing in "Wired, said, "If there is nothing very special about your work, no matter how hard you apply yourself you won't get noticed and that increasingly means you won't get paid much either. In times past you could be obscure yet secure -- now that's much harder."
Again: the white collar job as now configured is doomed. Soon. ("Downsizing" in the nineties will look like small change.) So what's the trick? There's only one: distinction. Or as we call it, turning yourself into a brand . . . Brand You.
A brand is nothing more than a sign of distinction. Right? Nike. Starbucks. Martha Stewart. The point (again): that's not the way we've thought about white collar workers--ourselves--over the past century. The "bureaucrat" on the finance staff is de facto faceless, plugging away, passing papers.
But now, in our view, she is born again, transformed from bureaucrat to the new star. She works in a professional service firm and works on projects that she'll be...
The Brand You50: Fifty Ways to Transform Yourself from an Employee Into a Brand That Shouts Distinction, Commitment, and Passion by Tom Peters, ISBN 0375407723
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Building Brand Identity: The Strategy for Success in a Hostile Marketplace by Lynn B. Upshaw, ISBN 047104220X
Brand identity is the special blend of positioning and personality that gives a product or service its unique character in the mind of the consumer. Drawing on his work with Bank of America, Hunt-Wesson, DHL Worldwide Express, Southwestern Bell Yellow Pages, and other high-profile clients, Lynn Upshaw equips you with cutting-edge techniques for building and managing a formidable brand identity in today's cluttered and confusing global marketplace, including how to perform customer analysis and zero in on your markets using the latest individual-oriented targeting strategies; identify brand assets and leverage them to build a stronger, more enduring brand identity; position your product or service using a versatile new approach that is clearly superior to traditional thinking and product positioning; create an irresistible strategic brand personality that will differentiate and elevate your brand above the competition; capitalize on the exciting new branding possibilities provided by state-of-the-art...
Building Brand Identity: The Strategy for Success in a Hostile Marketplace by Lynn B. Upshaw, ISBN 047104220X
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E-Investing: How to Choose and Use a Discount Broker by Rob Carrick, ISBN 0471645206
More and more Canadians are turning to discount brokers as a low-cost alternative to having professionals manage their money, making the discount brokerage industry one of the fastest-growing segments of the investment world.
On-line investing is cheap and easy, an dyou can set up an account with most discount brokers with just a few dollars. But thousands of Canadians with accounts at discounters have no idea on how to make them work effectively. "E-Investing How to Choose and Use a Discount Broker is your manual for on-line investing.
- Rates the strengths and weaknesses of all the discount brokers in Canada, including cost and service comparisons, and ease of use of discounters' websites.
- Features a questionnaire to help you decide if a discounter is right for you.
- Explains how to do business with a discounter, whether it's face-to-face, on the telephone, or via the Internet.
- Gives step-by-step instructions on how to set up an account and how to get on...
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The Art Nouveau Style by Roberta Waddell, ISBN 0486235157
One of the largest pictorial surveys available contains rare illustrations of jewelry, metalwork, glass ceramics, textiles, architecture, furniture and other objects. 579 photographs display jewelry by Lalique, Mucha-designed watch, stained glass by Gaudin, interiors by Hohlwein, plus pendants, iron doors, reliefs, flatware, etc.
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Furniture You Can Build
Designed to encourage the development of woodworking skills, a collection of appealing projects for novice woodworkers offers detailed, step-by-step instructions, diagrams, and full-color photographs for eight great pieces of furniture. Original. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.
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Shop Drawings for Craftsman Furniture
Featuring working shop drawings, this book demonstrates 27 pieces of authentic Craftsman household furniture by Gustav Stickley and his contemporaries. Every type of furniture is represented here: Morris chairs, chests of drawers, wall shelves, bookcases, sideboards, dining tables, occasional tables, beds, side chairs, and rockers. Each project includes a perspective view along with elevations, sections and details, and complete measurements. Copyright (C) Muze Inc. 2005. For personal use only...
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