Behind the Veneer: South Shoreditch - The Furniture Trade and Its Buildings
South Shoreditch lies just north of the City of London. The area's greatest architectural legacy arises from the furniture trade, and for almost a century Shoreditch dominated the industry as the major centre of furniture manufacturing and wholesale selling.
Advanced Brand Management by Paul Temporal, ISBN 047147925X
Branding your firm's future-with success
More than a name game, product branding is often a high-stakes gamble-even when there's substantial market research behind it. The Classic Coke fiasco is just one example. With millions of dollars at stake each time out, companies can't afford branding strategies that can't stand up in the marketplace. Representing the brain trust in brand management, Paul Temporal's Advanced Brand Management presents the highly sophisticated branding techniques used by some of the world's leading companies. Strategies such as brand stretching and brand architecture are described, especially as tools for managing the total brand experience and value. The book also includes a brand management toolkit, which provides checklists and exercises, as well as global and Asian case studies. This indispensable practitioner's guide will help companies secure lasting brand equity for their products.
Advanced Brand Management by Paul Temporal, ISBN 047147925X 
Discount brand furniture > Advanced Brand Management by Paul Temporal, ISBN 047147925X
E-Investing: How to Choose and Use a Discount Broker by Rob Carrick, ISBN 0471645206
More and more Canadians are turning to discount brokers as a low-cost alternative to having professionals manage their money, making the discount brokerage industry one of the fastest-growing segments of the investment world.
On-line investing is cheap and easy, an dyou can set up an account with most discount brokers with just a few dollars. But thousands of Canadians with accounts at discounters have no idea on how to make them work effectively. "E-Investing How to Choose and Use a Discount Broker is your manual for on-line investing.
- Rates the strengths and weaknesses of all the discount brokers in Canada, including cost and service comparisons, and ease of use of discounters' websites.
- Features a questionnaire to help you decide if a discounter is right for you.
- Explains how to do business with a discounter, whether it's face-to-face, on the telephone, or via the Internet.
- Gives step-by-step instructions on how to set up an account and how to get on...
Discount brand furniture > E-Investing: How to Choose and Use a Discount Broker by Rob Carrick, ISBN 0471645206
Shop Drawings for Craftsman Inlays & Hardware: Original Designs by Gustav Stickley and Harvey Ellis
This guide to adding graceful inlays and sturdy, functional hinges to wood furniture draws on the popular designs of Gustav Stickley and the Arts and Crafts movement, providing all the information necessary to add a decorative flourish to any piece of furniture. Featuring designs that are presented here for the first time, this primer provides an introduction to Stickley's work, as well indispensable techniques for reproducing many of Stickley's signature motifs. A list of important materials and detailed shop drawings for inlays and hardware is included.
Shop Drawings for Craftsman Inlays & Hardware: Original Designs by Gustav Stickley and Harvey Ellis
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Brand Stretch: Why 1 in 2 Extensions Fail and How to Beat the Odds
"Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets. This book presents a single-minded focus on brand stretching that covers topics not found anywhere else, such as how to launch brand extensions and support them.
"Stretching the Brand will help companies increase their chances of winning by looking at the lessons learnt from both successes and failure in brand stretching. It provides the tools and techniques to stretch a brand successfully.
Brand Stretch: Why 1 in 2 Extensions Fail and How to Beat the Odds
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Discount brand furniture Behind the Veneer: South Shoreditch - The Furniture Trade and Its Buildings
Amelia Bedelia
Amelia Bedelia is a literal-minded housekeeper who does exactly what she is told--which throws the household into an uproar when she dresses the chicken, trims the steak, and dusts the furniture. Color illustrations accompany the text of this beginning reader book. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.
Amelia Bedelia Discount brand furniture Behind the Veneer: South Shoreditch - The Furniture Trade and Its Buildings
Discount brand furniture > Amelia Bedelia