Advanced Brand Management by Paul Temporal, ISBN 047147925X
Branding your firm's future-with success
More than a name game, product branding is often a high-stakes gamble-even when there's substantial market research behind it. The Classic Coke fiasco is just one example. With millions of dollars at stake each time out, companies can't afford branding strategies that can't stand up in the marketplace. Representing the brain trust in brand management, Paul Temporal's Advanced Brand Management presents the highly sophisticated branding techniques used by some of the world's leading companies. Strategies such as brand stretching and brand architecture are described, especially as tools for managing the total brand experience and value. The book also includes a brand management toolkit, which provides checklists and exercises, as well as global and Asian case studies. This indispensable practitioner's guide will help companies secure lasting brand equity for their products.
Advanced Brand Management by Paul Temporal, ISBN 047147925X
Branding your firm's future-with success
More than a name game, product branding is often a high-stakes gamble-even when there's substantial market research behind it. The Classic Coke fiasco is just one example. With millions of dollars at stake each time out, companies can't afford branding strategies that can't stand up in the marketplace. Representing the brain trust in brand management, Paul Temporal's Advanced Brand Management presents the highly sophisticated branding techniques used by some of the world's leading companies. Strategies such as brand stretching and brand architecture are described, especially as tools for managing the total brand experience and value. The book also includes a brand management toolkit, which provides checklists and exercises, as well as global and Asian case studies. This indispensable practitioner's guide will help companies secure lasting brand equity for their products.
Advanced Brand Management by Paul Temporal, ISBN 047147925X 
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Charles Rennie Mackintosh: The Complete Furniture, Furniture Design, and Interior Designs
The great Scottish architect Charles Rennie Mackintosh (18681928) has come to be seen as one of the most influential early modern designers. Like Frank Lloyd Wright, whom he rivals in popularity today, Mackintosh viewed the design of furniture and interiors as a vital part of his architectural work. Today, original Mackintosh pieces are fabulously expensive, but reproductions and objects based on his design ideas are still wildly popular.
This is the fourth edition of the primary reference work on Mackintosh furniture and the first time it has been in print in twenty years. Completely revised and redesigned, with new information and many new color illustrations, the book documents every surviving piece of Mackintosh furniture and every drawing, as well as his interior designs (including reconstructions of interiors that have been destroyed). This is an essential reference for collectors, art historians, designers, and anyone interested in the origins of modern design.
Charles Rennie Mackintosh: The Complete Furniture, Furniture Design, and Interior Designs
Discount brand furniture > Charles Rennie Mackintosh: The Complete Furniture, Furniture Design, and Interior Designs
Charles Rennie Mackintosh: The Complete Furniture, Furniture Design, and Interior Designs
The great Scottish architect Charles Rennie Mackintosh (18681928) has come to be seen as one of the most influential early modern designers. Like Frank Lloyd Wright, whom he rivals in popularity today, Mackintosh viewed the design of furniture and interiors as a vital part of his architectural work. Today, original Mackintosh pieces are fabulously expensive, but reproductions and objects based on his design ideas are still wildly popular.
This is the fourth edition of the primary reference work on Mackintosh furniture and the first time it has been in print in twenty years. Completely revised and redesigned, with new information and many new color illustrations, the book documents every surviving piece of Mackintosh furniture and every drawing, as well as his interior designs (including reconstructions of interiors that have been destroyed). This is an essential reference for collectors, art historians, designers, and anyone interested in the origins of modern design.
Charles Rennie Mackintosh: The Complete Furniture, Furniture Design, and Interior Designs
Discount brand furniture > Charles Rennie Mackintosh: The Complete Furniture, Furniture Design, and Interior Designs
How to Use Advertising to Build Stron Brands by John Philip Jones, ISBN 0761912436
Advertising's greatest single contribution to business is its ability to build brands, and this comprehensive volume covers all aspects of this critical marketing process. An authoritative cast of chapter authors examines all aspects of brand management, brand equity, new and mature brands, andbrand magic.' The brand magic is also extended in unexpected new areas such as political marketing, green marketing and the arts.
How to Use Advertising to Build Stron Brands by John Philip Jones, ISBN 0761912436
Discount brand furniture > How to Use Advertising to Build Stron Brands by John Philip Jones, ISBN 0761912436