A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century by Scott Bedbury, ISBN 0142001902
Now in paperback, this powerful and practical guide to brand building is offered by a man who helped propel Nike and Starbucks beyond mere sneakers and coffee.
Mid-Century Modern: Furniture of the 1950s by Cara Greenberg, ISBN 0517884755
Mid-Century Modern is a loving tribute to the innovative furniture of the fifties and its enduring popularity. Fully illustrated with more than 200 full-color and black-and-white photographs, this visual tour reveals the best of post-war furniture, from high-concept designs to their kitschy counterparts. The fifties were a unique time in the history of the furniture industry. Designers with backgrounds in architecture created organically shaped furniture using the new technologies and materials developed during the war. Sensuous biomorphic designs proliferated. Appreciative consumers treasured the sleek, elegant, and functional designs of Charles Eames, George Nelson, Isamu Nogushi, Eero Saarinen, Harry Bertoia, and many others. This new furniture stacked, flexed, and folded; it was rearrangeable and interchangeable; and it addressed the needs of modern life. The book's highlights include the ten best chairs of the fifties, inside looks at the homes of top collectors, rare photographs from...
Mid-Century Modern: Furniture of the 1950s by Cara Greenberg, ISBN 0517884755 
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New England Furniture at Winterthur: Queen Anne and Chippendale Periods by Nancy E. Richards, ISBN 0912724382
This volume comprehensively explores the furniture industry of New England, detailing the impact of urban communities, especially Boston, as well as the pervasiveness of regionalism, which has attracted fresh attention from scholars. The importance of the export trade and the roles of specialists, particularly the upholsterer, also receive consideration. The variety of New England furniture - in form, in origin, and in ornament - is beautifully demonstrated. By articulating the technical aspects of the style, the book lays a groundwork for future scholars and provides a springboard for cultural studies using the Winterthur furniture collection. An intriguing narrative tale as well as an essential reference, this volume presents informative essays on various furniture forms, detailed entries on 225 individual objects, and a comprehensive index. It is the collaboration of several individuals: Nancy E. Richards and Nancy Goyne Evans, Winterthur's former senior curator and registrar, respectively;...
New England Furniture at Winterthur: Queen Anne and Chippendale Periods by Nancy E. Richards, ISBN 0912724382
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Customize the Brand: Make It More Desirable and Profitable by Torsten H. Nilson, ISBN 0470848227
Marketing based on averages brings average results. This is not good enough in today’ s intensely competitive environment.
Most companies have the potential for delivering a more powerful and relevant brand proposition. Yet it rarely happens.
In this innovative and groundbreaking book Torsten Nilson introduces the concept of the ‘ customized brand’ - how to effectively adapt brands, whether mass-market or niche, to the needs and wishes of individual customers.
He explains and illustrates with the help of numerous examples how companies can gain competitive advantage by adapting the total marketing mix to different customers, regardless of market sector.
Customize the Brand: Make It More Desirable and Profitable by Torsten H. Nilson, ISBN 0470848227
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Room and Furniture Layout Kit by Muncie Hendler, ISBN 0486242137
Moving or redecorating? Use this handy furniture layout kit to design your rooms before you purchase or reposition a single item. Includes 215 furniture shapes, graph paper and complete instructions.
Room and Furniture Layout Kit by Muncie Hendler, ISBN 0486242137
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Posing for Portrait Photography: A Head-To-Toe Guide
Photographers learn how to gauge the needs of their clients before placing them into a stale, preconceived "women's," "men's," or "children's" pose that hardly fits the client's personality or preferences. Provided with a two-pronged approach to fail-safe posing, photographers learn first to determine what the mood of the portrait should be and how to use an appropriate posing genre--traditional, casual, glamour, or journalistic. Photographers are then shown how that genre can be used as a basis...
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Shop Drawings for Craftsman Furniture
Featuring working shop drawings, this book demonstrates 27 pieces of authentic Craftsman household furniture by Gustav Stickley and his contemporaries. Every type of furniture is represented here: Morris chairs, chests of drawers, wall shelves, bookcases, sideboards, dining tables, occasional tables, beds, side chairs, and rockers. Each project includes a perspective view along with elevations, sections and details, and complete measurements. Copyright (C) Muze Inc. 2005. For personal use only...
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